With e-mail, people can contact you anytime it is convenient for them. You can respond anytime that's convenient for you. Of course, it is important that you give a "timely-response" just as if someone called you. It is part of the customer service that will enable you to build a superior business that will get repeat customers. When you have a website, potential customers can find out about your products and services 24 hours a day.

No matter what anyone tells you there are THREE and we mean THREE reasons every company must have a Website. You must think of these THREE reasons in this order.

1. Increase the company's profitability!
2. Increase the company's profitability!!!
3. Increase the company's profitability!!!!!!

If you DO NOT view your Website with this vision in mind there is no reason to have a Website.

If you are thinking about having your Website designed or updating and existing site with the company's profitability in mind, you must offer THREE things to your existing customers and potential customers.

1. The best possible product or service available in today's market place!

2. Customer service that is above and beyond your customer's expectations!!!

3. A reason to return to your Website to purchase additional products or services!!!!!!

OK!!

1. You have made the decision to have a new Website designed or update your existing site.

2. You have spent your company's hard earned dollars on a Website that has been well designed by a professional Website Design company.

3. It has been on the Internet for several months but has not produced any new sales for your products, or increased sales for your services.

At this point a lot of company's make a FATAL MISTAKE. They say to themselves, the Internet is nothing but a lot of hype and a well-executed scam. That is something we here all the time in the Internet market around the country. There is nothing that could be farther from the truth.

If this has happened to your company's Website you have left out the Two most important component of doing business (on and off the Internet).

MARKETING and PROMOTION

Do not even consider the well-known phrase "Build it and they will come" when dealing with the Internet. It may work with a Baseball Stadium but it certainly will not work with a Website (not ANY Website).

After your Website has been designed and has been placed on the Internet it is imperative to do the following so you drive QUALIFIED, yes we said QUALIFIED traffic to your Website. You may have thousands of visitors come to your Website but if they are not looking for your products or services they are just taking up space and time.

1. You must have a well-designed MARKETING and PROMOTION plan that will drive traffic to your site.

2. Have a very efficient TRACKING SYSTEM to monitor your traffic. We cannot stress this feature enough.

Continue reading and we will explain what the Two above Items will do for you and why they are important.

Have a well designed MARKETING and PROMOTION plan in place that will drive quality traffic to your site and consistently work on it.

1. Register your Website with the Major Search Engines. On average 82% of FIRST time visitors to your Website will come to you by Search Engines.

2. Find all the Highly-Targeted Directories and Search Engines for your market, and then work on getting listed.

3. If your site is specific to a local area, be sure to get listed in ALL Local Directories.

4. Pay Per Click Search Engines are a good way to drive instant QUALIFIED traffic to your Website for just a few dollars.

5. Link popularity is very important to get a top listing in some Major Search Engines so start your very own link exchange program.

6. Use Autosponders to follow-up with your prospects.

7. Make good time of Referral Marketing.

8. Always use a Signature File on every email you send.

9. In your Marketing Strategy, market to a TARGETED audience. For example if you sell Landscaping Supplies there is no reason to market to people whom live in apartments.

10. If your Marketing Strategy is not working, change your strategy.

11. Think about writing a monthly News Letter that your viewers can opt in to receive each month.

12. Run classified ads in the major Search Engines classified add section.

13. Remember off line Promotion. Put your WWW on every piece of paper that leaves your office. This includes such things as Stationary, Business Cards, Invoices, Checks, Etc.

14. If you are selling products it is a must to accept Credit Cards online.

15. Run News Paper, Magazine, Radio, and TV ads. They can be a lot less expensive than you think.

16. One of the MOST Important online Promotion Keys is to use the correct Keywords. Remember each of your Web Pages should have its own page specific Keywords.

The above list is VERY basic but VERY important. Once you have implemented the above ideas you can get more detailed and specific for your industry.

Have a well-designed TRACKING system for monitoring your traffic. You may be asking your self what is a tracking system. A traffic system will monitor the traffic that comes to your site and fine tune your site for better traffic results.